Introduction to
Leadership Storytelling.

AI is a great leveller. Skills we used to call on to demonstrate our value, differentiate ourselves and power our careers are now available to everyone. Except one.

The ability to motivate and mobilise people, individually and collectively, is THE differentiating capability in today's world. And story is the most powerful tool for achieving this.

Draw on the expert guidance of our narrative specialists to transform your ability to connect with and energise the people around you. It's time to take control of your story.
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Who is this for?

If you want to differentiate yourself from your peers, accelerate your career progress, and build a team environment that gets noticed, this learning experience is for you. Whether or not you have direct leadership responsibilities, you’ll want to influence the thinking, perceptions and actions of others. And you'll recognise that learning from people is the way to differentiate yourself as a leader of people.

Completing the course will:
  • deepen your understanding of the principles and science of story
  • show you how to develop your own character and use your personal story
  • develop the sense-making skills of leadership
  • equip you with tools to reduce friction, confusion and resistance in others
  • give you direct access to experienced story experts and a growing cohort of like-minded people.

All this for
less than £200. All for £120, with limited time code AUGUST75. See the details at the bottom of the page.

What's included?

In Module One you'll learn about the neuroscience foundations underpinning the power of story.

Module Two
is where you start to use your own character with impact.

Module Three
 teaches you how to use the structure of story in various powerful ways.

Module Four
focuses on who you are and why that matters.

In Module Five we look forwards, at how to shape influential change stories.

Module Six
 will get you thinking about how you deliver your stories.

And Module Seven is the time for your action planning.

Once you've completed the course, you can join a live group discussion with one of our experts (bios below), working through any questions and workplace challenges we can help you with. Our online group for course graduates will keep the learning going.

The emphasis is always on practical, real-world application. You’ll learn most by reflecting on who you are and the stories you have to share, so take your time. Once you've signed up, the course lessons and exercises are yours to use for as long as you need. 
Team

Meet your experts

Anthony Madigan

My own story
In the first half of my adult life, story was something that only had meaning in my spare time. By day, my life was corporate strategy, major transformation, leading teams. By night, I was learning the tools and techniques of story in all its forms. When I was forced to choose between the conflicting demands on my time, I stuck with story. By then I’d understood that story could be way more influential, in life and work.

That was some 20 years ago. Since then I’ve devoted my working life to helping organisations and leaders master the art and science of narrative. When it’s working, it’s pretty much unstoppable. 

Specialisms
  • Shaping complex transformation into ‘seasons’ of purposeful progress
  • Coaching leaders to better connect with people
  • The best TV drama of the last 30 years


Inspired by
“Write the truth”. The words that legendary Hollywood story doctor Robert McKee wrote when signing my copy of his seminal book, Story. 

Keeping in touch
Even if you're not ready to start learning today, follow me now on LinkedIn or sign up for the Showrunner newsletter with its exclusive content (and some relevant TV drama chat). 

Imogen Short

My own story
Story has always been central to what I do. I wrote my first novel at sixteen (long before I understood storytelling!) and later spent twelve years in corporate communications across London, Sydney, and Hong Kong. Those years showed me how powerfully language shapes belief, behaviour, and momentum—especially in moments of change.

Today, I run the Asia business for Write the Talk, working with leaders and organisations to help them navigate complexity with clarity and confidence.

Alongside this, I’ve built a creative life as a writer and screen storyteller. I co-founded an Australian production company focused on telling fierce female stories, producing award-winning work that has reached audiences around the world. I have two novels coming out this year, published by independent publishers in the US and Europe.

Across everything I do, story is the through-line. It’s how change becomes human, how leadership builds trust, and how people find the confidence to speak in their own voice. And perhaps most importantly, how we find our tribe.


Specialisms
  • Helping businesses take people through change in a more meaningful way
  • Working with leaders to help them find their authentic voice and build stories that connect
  • Award-winning screenwriter


Inspired by
Phoebe Waller-Bridges, Margaret Atwood, Brene Brown… and my mum

Keeping in touch

Follow me on LinkedIn while you're here (and my newsletter may be better than Anthony's  )

How will I learn?

We provide the knowledge you need to become a genuine people leader. We want you to implement what you learn, across 9.5 hours of lessons and exercises. You’ll work through:

Reflections
Exploring your relationship with stories through your life.
  • Some will have made you the person you are
  • Some will be experiences to share
  • Others will be those you’ve read or watched


Activities

Using what you’re learning to understand how and why story works, and how to use it in your work.

Module assessments

As well as opportunities to test yourself as you go, at the end of each module you’ll find a multiple-choice self-assessment. We aren’t checking your scores but where you don't get everything right, go back over the relevant sections to make sure you have absorbed everything.

What will I have at the end?

A leadership skillset that differentiates you from the crowd, as well as:

  • 9.5 hours of CPD-accredited professional development
  • new connections with story experts and other leaders
  • a downloadable course certificate, and our pocket-sized takeaway for everyday story reminders.

What does it cost?

GBP195 including VAT.  Limited time offer: GBP75 discount with code AUGUST75. Available until August 31 or when all places are taken.

I really appreciated how engaging each session was. You have a way of keeping the discussions meaningful while still making the concepts practical and easy to apply.

Thank you again for creating a space that challenged me to think.


I really do appreciate the sessions from your programme. It was an eye-opener! I hope to keep the momentum going even in daily conversations. It’s still work in progress but I’m determined.

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